HubSpot is now the marketing CRM of choice
Why HubSpot is the ultimate marketing CRM
In 2025, marketing teams need more than just a tool to store contact details—they need a system that actively helps drive engagement, nurture leads, and turn prospects into customers. HubSpot has emerged as the marketing CRM of choice because it does exactly that, offering powerful automation, analytics, and integration capabilities. However, where HubSpot truly shines is when it is connected with other marketing systems, creating a seamless and highly effective marketing engine.
The usual benefits of HubSpot
As a marketing CRM, HubSpot delivers a host of benefits, including:
Comprehensive lead tracking – See exactly how prospects interact with your business at every touchpoint.
Marketing automation – Send personalised emails, set up drip campaigns, and automate follow-ups with ease.
Sales and marketing alignment – Ensure seamless handover between marketing-qualified and sales-qualified leads.
In-depth analytics – Measure performance, track conversions, and refine campaigns based on real-time data.
But its real power lies in its ability to integrate with other systems and supercharge marketing efforts.
Connecting HubSpot to other marketing tools
Webinar software: seamless event engagement
Hosting a webinar is a great way to attract new prospects, but keeping them engaged before and after the event is crucial. By integrating HubSpot with webinar platforms like Zoom or GoToWebinar, businesses can:
Webinar software: seamless event engagement
Hosting a webinar is a great way to attract new prospects, but keeping them engaged before and after the event is crucial. By integrating HubSpot with webinar platforms like Zoom or GoToWebinar, businesses can:
Automate pre-event reminders and post-event follow-ups.
Score leads based on attendance and engagement.
Nurture attendees with relevant content and next steps, increasing conversion opportunities.
Website: mapping the customer journey
HubSpot’s tracking capabilities mean businesses can understand the full journey of their prospects, from the first website visit to conversion. With a HubSpot-integrated website, marketing teams can:
Identify which pages and content drive the most engagement.
Capture leads through smart forms and chatbots.
Deliver personalised content based on user behaviour.
Other CRM systems: the perfect complement to platforms like Synergist
Some businesses use specialist CRM systems tailored to their industry. For example, agencies often use Synergist to manage customers, projects, and billing—but it lacks the ability to handle lead generation and marketing automation. By integrating HubSpot with Synergist, businesses can:
Use HubSpot to nurture prospects before they become customers.
Auto-sync contacts between the two platforms, ensuring seamless data flow.
Prevent gaps in customer communication by unifying marketing and operational data.
The future of marketing CRM
With its intuitive interface, automation capabilities, and powerful integrations, HubSpot isn’t just a CRM—it’s the heart of a modern marketing ecosystem. When combined with the right tools, it helps businesses automate processes, track engagement, and ultimately convert more leads into customers.
If you’re ready to make HubSpot the centre of your marketing strategy, let’s have a chat about how it can be tailored to your business.