HubSpot Services for UK SMEs
If you’re serious about sales and marketing, you need to join the over 238,000 businesses that now use HubSpot as their central Customer Relationship Management tool.
Whether you’re starting on your CRM journey or need work on a current installation, we can help with everything from setup through to support and training.
SGC Marketing has been implementing and managing HubSpot installations for a wide range of UK businesses for a number of years, and that experience shows in the way we work. We have built up tried and tested processes for setup, data management, integration, and training that mean your implementation benefits from everything we have learned across dozens of real client engagements, not a generic out-of-the-box approach applied without thought. The businesses we work with consistently tell us that the difference between a HubSpot installation that transforms their sales and marketing operation and one that gets abandoned within a year comes down to how well it was set up and configured in the first place.
That depth of experience is also why we are listed in the HubSpot Solutions Directory, HubSpot’s own curated register of recommended partners and consultancies. Inclusion reflects a proven track record with the platform, and it is something we are proud of, but it is the work behind it that matters more to us. Whether you are starting from scratch, migrating from another CRM, or trying to get more out of an installation that has drifted over time, you will be working with a team that has seen it before and knows how to get it right.
Sales benefits of HubSpot CRM
- Gain true visibility of your sales process
- Enhance your customer relationship management
- Develop true trust with your customers
- Reduce admin and free sales time
- Identify trends over time
- Streamlined your sales funnel
Marketing benefits of HubSpot CRM
- Enhanced engagement across the board
- Track your marketing ROI
- Identify trends in one place
- Reduce repetitive, manual tasks
- Automate workflows to nurture leads
- Deliver a consistent client experience
HubSpot Consultancy Services
Installation and setup
Fresh setup from scratch
If you’re about to start on your HubSpot journey, either your first CRM platform ever or migrating from another system, then let us be your partner.
- System specification & setup
- Data cleaning & import
- Team onboarding
Any CRM can get cluttered over time, especially when multiple people of teams have owned the platform. Get your data back on track.
- Data and process review
- System deep-clean
- Export / removal of redundant data
AI integration, setup and management
HubSpot Breeze
Breeze is HubSpot’s native AI layer, built directly into the platform across CRM, marketing, sales, and service functions. We help businesses activate and configure Breeze so it works with clean, well-structured data from day one and delivers genuinely useful output rather than noise.
- Email drafting and contact record summarisation
- Next action suggestions and pipeline insights
- Data enrichment without leaving HubSpot
Beyond Breeze, a growing range of AI tools and large language models can connect with HubSpot to extend what the platform can do. We have experience integrating third party AI tools in a way that is practical, secure, and built around how your team actually works.
- Personalised outreach generation at scale
- AI assistant connection to contact and deal data
- Automated research and prospect enrichment
Data integration with business systems
AI is only as good as the data it works with, and for most businesses, that data does not all live in HubSpot. We design and implement integrations that bring the right information together in one place, creating the single source of truth that effective AI and reporting depend on.
- Finance and operational system connections
- Customer service and project management platform sync
- Unified pipeline and customer data in one view
One of the most practical applications of AI within HubSpot is improving what is already there. We use AI to take the repetitive, time-consuming work out of your CRM processes, freeing your team to focus on the activity that actually requires human judgment.
- Duplicate detection and contact data improvement
- Automated lead routing and follow-up sequencing
- AI-assisted reporting and pipeline management
Data management
Locating the right contact and ensuring their data is correct and up-to-date is a critical part of your sales and marketing teams doing their job. Your marketing campaigns must hit the right people with the right message, and your sales teams must nurture warm leads to get them over the line. We utilise various tools, such as Apollo.io, Instantly.ai and LinkedIn Sales Navigator, to automatically augment your CRM data, leading to …
- Get the right contacts at your target companies into the CRM
- Ensure their contact email, mobile and landline details are correct
- Gain insights into buying behaviour
Segmenting your customer data has never been more critical than it is today. Customers expect personal treatment; sending the same comms to every contact won’t cut it.
We can help segment your data into industries, personas, locations and more, ensuring you can tailor your message and maximise results.
If you already have HubSpot or another CRM in place, then it’s no doubt become bloated over time. Different owners and teams have likely added custom fields, and your data has become a mess of clutter.
Get your data back on track and let us completely de-clutter it, removing unused data and ensuring every contact can be nurtured correctly.
When did you last backup your CRM data? Sure, 99% of CRM systems and data are now held in the cloud, but what happens when your new marketing intern accidentally deletes your prospect lists?
Don’t risk your critical data being lost, let us help you implement a solid and reliable backup and restoration plan.
Inbound / outbound marketing
HubSpot is an outstanding CRM, but we don’t recommend the built-in website hosting as an option for most of our clients. Instead, WordPress, Webflow, and even Squarespace and Wix can do a much better job.
However, integrating you website and CRM is critical, allowing you to get leads directly from one to the other and providing a single view of your customer journey.
Manage and report on all your cross-medium marketing campaigns in one place with HubSpot campaign management. This gives you the ability to tie together your digital and physical assets, budgets, progress, ROI and more in one single location.
Create single mailshots or, more likely, sequences of emails that are sent at various times or as a result of actions performed by prospects and customers. Track open and interaction rates and use A/B testing to drive data that tells you the most effective version of your messaging.
Whichever route your leads take to arrive in HubSpot, make sure they are properly nurtured with a mix of digital automation and prompting, which will make them feel like they’re not just a number.
Integration and reporting
HubSpot is one of the world’s most powerful CRM platforms, but it can’t (and shouldn’t) do everything. That’s why we have extensive experience integrating your CRM data with hundreds of SaaS platforms, each uniquely supporting your business.
With almost all platforms now having publicly available APIs, integrating your data is possible, along with some of the most common integrations listed above.
Together with integrating your HubSpot CRM data into dynamic dashboards and reports, we can additionally pull all your sales, marketing and service records into a single repository, giving you access to all your key business metrics in one place.
These dashboards/reports can be accessed online any time, or can be setup to email copies on a daily, weekly or monthly basis.
Training and coaching
We offer specialist HubSpot training to teams of up to twenty people per session, providing everything from essential introductory sessions to advanced marketing and lead nurturing.
These sessions can be on-site or remote, depending on what fits best for your business, and can be delivered regardless of if we were responsible for the original HubSpot setup.
Suppose you have an individual or small group in your business that has specific needs. In that case, we can run dedicated coaching sessions where the agenda is laid specifically to address how they intend to use the platform.
As with our professional training, this can be on-site or remote.
Some of the businesses we've worked with ...
Over the years, we've worked with a wide range of businesses, helping them get their brands on track, enter new markets, improve lead generation, launch new products, and prepare for exits.
HubSpot Frequently Asked Questions
What HubSpot services does SGC Marketing provide?
SGC Marketing provides a full range of HubSpot services, including CRM installation and setup, data management and cleansing, marketing automation, email campaign management, website integration, custom reporting, and team training and coaching.
Do I need a HubSpot partner to set up my CRM?
You do not have to use a partner, but working with an experienced HubSpot consultancy typically means a faster, cleaner setup and fewer issues down the line. A good partner will also help you configure the platform around your specific sales and marketing processes, rather than using a generic out-of-the-box approach.
Can you help if we already have HubSpot but it is not working well?
Yes. Many of our engagements involve businesses that already have HubSpot in place but have found it has become cluttered, misconfigured, or underused over time. We can audit your current setup, clean your data, and rebuild processes to get the platform working properly.
Do you offer HubSpot training?
Yes. We offer group training sessions for teams of up to 20 people, as well as individual and small-group coaching sessions tailored to specific roles or use cases. Sessions can be delivered on-site or remotely.