Account Based Marketing (ABM) is an important tool in the marketing mix. The concept is simple: instead of mass-marketing to huge pools of prospects, you pick a handful of companies that match your Ideal Customer Profile (ICP), and you research them.
LinkedIn is an amazing platform for finding and connecting with prospects, but the amount of information you have to sift through can be overwhelming, and it’s only part of the puzzle. You need to understand the person themselves, who else works at their business, grab their contact details (email and phone/mobile), and perhaps also determine whether they are recruiting, spending, growing, etc. All this can take time.
Artificial Intelligence (AI) can’t replace the need to research ABM targets, but it can speed things up, and this is a very quick example of what’s possible. In around 60 seconds, this demo tool will give you a fairly detailed summary of a prospect, based on nothing more than a LinkedIn profile. What’s more, it all happens via email.
Step 1
Find a contact on LinkedIn you’re interested in performing some Account Based Marketing (ABM) research on and copy their profile link from your browser. If you’re using a mobile device, tap the 3 dots on the profile page, then tap the share option to copy their unique profile link.
It should look something like this:
https://www.linkedin.com/in/andy-chadbourne/
Step 2
Paste the profile link into a blank email, just the link, nothing else. You can add any subject title you like.
Step 3
Send the email to: demo@automail.sgcmarketing.co.uk
Step 4
Our automation platform will research the contact and compile an ABM profile. This will be emailed back to you.
It should only take about 60 seconds to receive your reply.