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Account Based Marketing (ABM) is an important tool in the marketing mix. The concept is simple: instead of mass-marketing to huge pools of prospects, you pick a handful of companies that match your Ideal Customer Profile (ICP), and you research them. LinkedIn is an...

Businesses of all shapes and sizes increasingly face the same dilemma. Marketing matters; the leadership team knows it, but hiring a full-time senior marketing executive feels like a significant, risky commitment. The salary, recruitment process, notice periods, and...

Everyone is talking about Artificial Intelligence and automation. They are the buzzwords of the decade. But if you strip away the hype and the endless tools, what are you actually left with? For many businesses, the answer is just a faster way to generate mediocre...

As a leader, your focus is on the future: securing market position, driving revenue, and building a company with lasting value. The engine that drives this forward momentum is a predictable, scalable system for attracting new business. This system is B2B lead...

There seems to be an assumption in marketing that scale equals effectiveness. If we can reach more people, automate more touchpoints, and personalise at scale, we’ll need fewer people, and the pipeline will fill itself through automation. The reality is that what many...

How much does a Fractional CMO cost? At some point in the growth of your business, you'll likely find yourself needing a strategic marketing resource. This could be a voluntary decision to accelerate you beyond the magic £10m 'ceiling', or it could be a requirement in...

So ... 2026, the year of connected AI. What does that mean? For the past couple of years, the conversation around AI in marketing has been dominated by tools. New platforms New features New promises of productivity But 2026 won’t be remembered as the year businesses...

A marketing strategy is not a document created to tick a box, nor is it a collection of campaigns masquerading as a strategy. At its core, it is a clear articulation of how marketing will drive commercial growth. It connects the business’s ambitions to the practical...

Many businesses are now turning to “fractional” senior/Director roles, but what exactly does this role involve, and how can businesses benefit from hiring one?

HubSpot has now firmly cemented itself as the CRM of choice for marketing, but it’s more than just what’s out of the box, see what else it excels at in 2025.