Marketing that drives measurable growth
As you scale, marketing should drive growth, not just generate activity. If it cannot be clearly linked to revenue, it becomes a cost line rather than a strategic asset.
You need more than direction. You need experienced leadership backed by a skilled team that delivers. SGC Marketing provides both the strategic oversight and the hands-on expertise required to make marketing commercially accountable and effective.
Is your marketing investment driving growth?
Signs that your marketing lacks direction:
- You can’t confidently link marketing activity to revenue.
- Marketing activity feels busy, but there is no measurable output.
- Budget is being spent monthly, but without clear KPIs or accountability.
- Lead flow is inconsistent, unpredictable, or simply non-existent.
- You’re attracting attention, but not from the right customers.
- There’s little, if any, alignment between marketing and sales.
- Marketing is viewed in your business as a cost rather than an investment.
What is outsourced/fractional marketing?
An outsourced/fractional marketing team is a group of experienced marketing professionals who work as an extension of your business, just on a fractional basis. Instead of relying on ad-hoc activity, offloading to an agency on retainer, or a single junior hire, you gain access to senior leadership, specialist skills, and a joined-up marketing approach.
You get the structure and capability of a professional in-house team: strategy, planning and execution without the cost, risk or long-term commitment of employment. Importantly, marketing becomes focused, consistent, and accountable, rather than something squeezed in when time allows or handled part-time by a junior team member.
A professional marketing function, without the overhead
Senior leadership that sets strategy and direction
Our model is to own the marketing function as though we were a full-time member of your Board. We set the strategy in line with business objectives, define and lead execution of a clear plan, and report back monthly on progress against agreed KPIs.
An embedded team that delivers from day one
We have a team of fractional specialists that we call upon depending on the needs of your specific marketing. We can bring in comms, PR, creative, SEO, and social experts, all of whom deliver in their field from day one.
A commercially sensible model that drives value
No hiring commissions, no salaries, no National Insurance, no pensions, no equipment. You get a single, agreed invoice every month, and our contract terms are just four weeks’ notice, although we’ve never worked with a business for less than 12 months.
How we build and deliver strategic marketing
We have a proven process that we follow, whereby we develop and deliver a high-performance marketing strategy that is tailored to the uniqueness of your business.
1
Understand your business
We take ownership of your marketing function as though we were an internal member of your Board. That means fully understanding your business, your people, your proposition and your market before setting direction. Strategy only works when it is built from genuine operational insight.
2
Define a solid marketing strategy
We set a clear direction for marketing that directly supports your wider business objectives, prioritising immediate impact alongside long-term development. This is reviewed and agreed at senior level, ensuring marketing is led with the same ownership as any other Board function.
3
Embed the team & deliver
We’ll implement the agreed plan with the right people, clear milestones, and a well-defined return on investment. Depending on your business, we achieve this either through an entirely outsourced fractional team, your existing team, or a blend of both.
4
Report & review against targets
Each month, we report exactly where we are against our agreed targets. This isn’t reams of data or simply stats on how many new LinkedIn followers you now have. This is a Board-level view on what has been achieved, with real metrics (engagement, MQL, SQL, etc.) that will deliver actionable insights.
Our expertise …
We have access to over a dozen specialists, each of whom we call upon (on a fractional basis) to deliver the agreed strategy within the agreed budget. Every client is different, but the range of services we offer includes:
Non-exec advice & support
Senior marketing advice designed to challenge and support your team at leadership level, without the cost or commitment of a full-time executive.
Fractional CMO / Marketing Director
An embedded CMO/Marketing Director, typically in your business one day per week. We set strategic direction, align marketing with your business goals, prioritise activities, and act as your board-level marketing expert.
Strategic AI guidance & business support
Practical guidance on where AI adds real value. We help you apply Artificial Intelligence across your business sensibly, improving efficiency, insight and output without chasing tools or trends.
Senior Marketing Specialists
Access experienced specialists across key disciplines when you need them. No juniors learning on the job, just proven professionals delivering focused work that supports your wider strategy.
SEO & GEO (AI engine optimisation)
Improve your online visibility across search and AI-driven discovery. From technical SEO to content and authority building, we help customers find you.
Content, design and delivery
Clear messaging brought to life through strong content and design. Assets that support your strategy, from websites and campaigns to ongoing content and sales materials.
Inbound customer journey
We design joined-up journeys that attract, nurture and convert. From first touch to qualified lead, we ensure prospects experience consistent messaging that builds trust and supports sales.
Targeted outbound campaigns
Highly focused outbound campaigns built around your ideal customers. We combine messaging, data and channels to drive relevant conversations rather than ‘spray-and-pray’ activity.
Agency management
Sometimes agencies are the right choice, but they need regular guidance and attention to get the most from them. We set their direction by reviewing performance and keeping work aligned with strategy.
Training & personal development
From practical training and coaching to on-site support, we help your people improve their marketing fundamentals and move into specialist areas. We help individuals grow in confidence, capability and impact.
CRM strategy & optimisation
Design and optimisation of your CRM to support sales and marketing properly. Clear processes, better data, and improved reporting so your CRM becomes a growth tool, not just a database.
We offer a range of stand-alone CRM services.
Outbound comms & PR
From PR and media outreach to targeted outbound comms, partner and stakeholder communications, we build credibility, visibility and authority with the audiences that matter.
Some of the businesses we've worked with ...
Over the years, we've worked with a wide range of businesses, helping them get their brands on track, enter new markets, improve lead generation, launch new products, and prepare for exits.
Case studies …
We Are IPOS
Client: We Are IPOS (formerly IPOS) Period: July 2023 - July 2025 Challenge: Repositioning the business for a new target audience. Key activities: Rebranding, re-messaging, re-positioning, CRM implementation, outbound communications strategy, awareness, PR, lead...
Jade Solutions
Client: Jade Solutions Period: June 2020 - March 2022 Challenge: Increasing revenue ready for exit. Key activities: Re-messaging, cross-sell strategy, outbound campaigns, comms, assets/creative, PR, IM/SM sale preparation.The challengeJade Solutions (now part of...
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