What is a Marketing Strategy, and why it matters

What is a Marketing Strategy, and why it matters

A marketing strategy is not a document created to tick a box, nor is it a collection of campaigns masquerading as a strategy. At its core, it is a clear articulation of how marketing will drive commercial growth. It connects the business’s ambitions to the practical...
What is a Fractional Chief Marketing Officer (CMO)?

What is a Fractional Chief Marketing Officer (CMO)?

Thousands of businesses across the UK and beyond are now turning to “fractional” Senior/Director roles, including fractional CFO, CTO, COO, and CMO. Here at SGC Marketing, we’ve been providing Fractional Chief Marketing Officer and Marketing Director...
HubSpot is now the marketing CRM of choice

HubSpot is now the marketing CRM of choice

Why HubSpot is the ultimate marketing CRM In 2025, marketing teams need more than just a tool to store contact details—they need a system that actively helps drive engagement, nurture leads, and turn prospects into customers. HubSpot has emerged as the marketing CRM...
Why Fractional Marketing Directors Work

Why Fractional Marketing Directors Work

Why Fractional Marketing Directors Work s Low risk We operate on a rolling 4-week contract with no upfront fees  Cost-effective No recruitment fees and a transparent daily rate agreed in advance  Extremely agile Start with one day per week & then scale up or...