by wpx_admin | Feb 23, 2026 | Blog
There seems to be an assumption in marketing that scale equals effectiveness. If we can reach more people, automate more touchpoints, and personalise at scale, we’ll need fewer people, and the pipeline will fill itself through automation. The reality is that what many... 
by wpx_admin | Feb 16, 2026 | Blog
Using an illustrative day rate of £950–£1,200, a fractional CMO costs £3,800–£4,800 per month for four days of support, or £7,600–£9,600 for eight days. Your agreed fee depends on the experience required, the scope of responsibility and the time your business needs.... 
by wpx_admin | Feb 3, 2026 | Blog
So … 2026, the year of connected AI. What does that mean? For the past couple of years, the conversation around AI in marketing has been dominated by tools. New platforms New features New promises of productivity But 2026 won’t be remembered as the year... 
by wpx_admin | Sep 24, 2025 | Blog
A marketing strategy is not a document created to tick a box, nor is it a collection of campaigns masquerading as a strategy. At its core, it is a clear articulation of how marketing will drive commercial growth. It connects the business’s ambitions to the practical... 
by wpx_admin | Feb 21, 2025 | Blog
Thousands of businesses across the UK and beyond are now turning to “fractional” Senior/Director roles, including fractional CFO, CTO, COO, and CMO. Here at SGC Marketing, we’ve been providing Fractional Chief Marketing Officer and Marketing Director...